AI focus groups for video and social ads
Hookjury shows your videos to focus groups built from real audience data and forecasts how they'll perform on Meta, TikTok and YouTube. Test ten variants in the time it takes to brief one.
How it works
Drop in one ad or a whole folder of variants. Video, images, scripts and copy.
Choose a ready-made e-commerce audience, or one built on your own customers.
Every variant scored, forecast for 10,000 impressions and explained in plain words.
Product
A classic focus group takes weeks and a five-figure budget. A test on Meta costs real money and only tells you what happened, not why. Hookjury sits in between: fast, cheap enough to test everything, and honest about how sure it is.
Each panel is made of distinct people with jobs, habits and opinions. The same panel judges every variant, so the differences come from your creative.
Hook rate, ThruPlays, link clicks, purchases and cost per result for 10,000 impressions, each with a likely range.
Connect Meta Ads, Google Ads and GA4, and forecasts start from your real CTR, view rates and CPM instead of averages.
Upload a folder and see which video to run, and what the strongest ones have in common.
Voiceover, music and on-screen text are part of the test, not just the images.
Quotes from the panel and concrete recommendations: what to cut, what to move, what to say sooner.
Two ways to work
Lite & Growth
Fashion buyers, families on a budget, deal hunters, home and garden, beauty and more, for Denmark and Sweden, with more markets on the way. Upload and test the same day.
Pricing
Choose how many videos a month and how many focus bots should judge each one.
For brands testing a handful of campaigns a month.
€49/ month
10 videos · 50 focus bots each · excl. VAT
Recommended
For larger brands that want focus groups built on their own customers.
Let's talk
Priced on your volume and data
Everything in Growth, plus:
FAQ
A simulated person with a name, age, job, habits and opinions, built to react like a real member of your audience. Each one watches your video, rates it, says how likely they are to stop, click and buy, and tells you why in their own words.
On Meta you need thousands of impressions because each person only tells you click or no click. A focus bot gives far more: ratings, reasons and its own chances to stop, watch, click and buy. We then simulate 10,000 impressions across your audience, so you get a forecast in the same terms as Ads Manager: hook rate, ThruPlays, link clicks, purchases and cost.
It's a forecast, so we show you how far to trust it. Every number comes with a likely range, and on Enterprise we backtest your focus group on campaigns you've already run, so you see how close the predictions came before you rely on them.
Yes. Connect Meta Ads, Google Ads and Google Analytics 4. We only ever read from them, and forecasts are calibrated on your own click-through rates, view rates, conversion and CPM instead of industry averages.
Yes. Each video is analysed with sound, so the panel reacts to what's said, the music and the on-screen text, not just the images.
Your material is stored privately, only used to test your campaigns and never used to train AI models. Connected ad accounts are read-only and can be disconnected at any time, which deletes everything we synced.